NEWS
by Mark Barley
EA: ME3 Pre-Orders Ahead Of ME2
EA have announced that pre-orders for BioWare's upcoming RPG Mass Effect 3 have well exceeded those of it's predecessor, Mass Effect 2.
According to EA UK product manager Will Graham, speaking with MCV, ME3's numbers are "well ahead" of where ME2 was at this point prior to launch.
“Currently our pre-orders have broken the targets set, we are well ahead of where we were at the same point with Mass Effect 2 and we have all of the platforms aligned for launch, which is a first for the Mass Effect franchise,” he said.
EA has also stated that their launch campaign for the game will be huge. “TV, cinema, online, print and outdoor activity will help capture the mainstream audience,” Graham added. “For the core Mass Effect fan, we’ve been building on the immersive nature of the game with a host of trailers, social media activity and fan site activation.”
Mass Effect 3 is out next week in the US and Europe for the PlayStation 3, Xbox 360, and PC.